The Ministry of Women and Child Development will observe the 7th PoshanPakhwada from 8^th to 22^nd April 2025 under the overarching framework of Mission Poshan 2.0, focusing on improved nutritional outcomes through Social & Behaviour Change Communication (SBCC) and community mobilization.

Since 2018, over 100 crore sensitization activities have been carried out during PoshanMaah and PoshanPakhwada, fostering a Jan Andolan for a well-nourished India.

This year’s Pakhwada will feature outcome-based activities in collaboration with over 20 Ministries/Departments and stakeholders at all levels. Nagaland Government’s convergent departments include – Department of Social Welfare, Department of School Education,   RD-NSRLM, Department of Health & Family Welfare, PHED and Administration, Village Panchayats and communities. The campaign will spotlight four key themes:

1. First 1000 Days of Life – Emphasizing maternal and child nutrition from conception to age two to break the intergenerational cycle of malnutrition.
2. Popularization of the Beneficiary Module – Promoting self-registration of eligible individuals on the Poshan Tracker Application, with a focus on increasing registrations and reducing pendency.
3. Management of Malnutrition via the CMAM Protocol – Enhancing community-level identification, referral, and follow-up of malnourished children using the Community-Based Management of Acute Malnutrition (CMAM) module.
4. Healthy Lifestyles to Address Childhood Obesity – Raising awareness on obesity as a public health issue and promoting preventive strategies through community-based events.

The Pakhwada will be supported by a robust media campaign, including nukkadnataks, jingles, radio program and social media engagement to boost awareness and participation.

With a united effort across ministries and community stakeholders, PoshanPakhwada 2025 aims to accelerate the progress towards a Suposhit Bharat, focusing on pregnant women, children, adolescents, and underserved populations.

(DIPR)