Creating New Opportunities for Youth and Women, India’s Largest Northeast Influencer Yatra Becomes the Center of Attention. The Yatra Arrives in Kohima, Empowering Creators, Entrepreneurs and Women at Old NST, Kohima on 17th April 2026.
Amid the rapid growth of India’s creator economy, Oriflame presents WhosThat360 North East Influencer Yatra has become a topic of discussion across the country. Emerging as one of the largest regional influencer campaigns in India, the Yatra is providing a powerful platform to talented youth, creators, and women from Northeast India.
After successfully marking its presence in key cities like Shillong, Agartala, Aizawl and Dimapur, the Yatar was successfully organised at Old NST, Kohima. The Yatra will be heading towards Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri, and Durgapur. The journey will culminate with a grand finale event in Kolkata.
At each stop, thousands of students, beauty enthusiasts, and local influencers actively participate, experiencing a vibrant blend of creativity, commerce, and community engagement. The Oriflame Beauty and Wellness Partner Truck serves as a key attraction, where participants get the opportunity to be part of product discovery sessions, including live beauty masterclasses, skincare workshops, and creator auditions.
This interactive truck experience allows participants to closely explore, test, and understand Oriflame’s premium range of skincare, cosmetics, and wellness products, helping them gain not only product knowledge but also deeper insights into the industry.
The Yatra is specially designed to empower creators, students, and women across sectors such as beauty, fashion, food, travel, wellness, and lifestyle. It not only provides a platform for showcasing talent but also inspires individuals to move towards entrepreneurship.
Through Oriflame’s Brand Partner Program, participants can start their own businesses, earn flexible income, and build an independent source of revenue while promoting high-quality products. This initiative is playing a significant role in promoting financial independence, especially among women.
Rapidly gaining popularity, this Yatra is not only bringing the talent of Northeast India to the national stage but is also inspiring a new wave of creator-driven entrepreneurship across the country. The talent hunt show having already visited Shillong, Agartala, Aizawal, Dimapur and kohima, the Yatra now moves forward to Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri, and Durgapur, before concluding in Kolkata.
WhosThat360 is India's first and fastest-growing influencer content platform, covering news, milestones, and developments across the creator ecosystem. Known for large-scale IPs including the WhosNext Influencer Awards and the National Talent Hunt, it is the go-to destination for everything in India's creator economy.
Oriflame, founded in 1967 is a global beauty and wellbeing company present in over 60 markets. With a modern social selling model, Oriflame empowers over 3 million Beauty Entrepreneurs worldwide through a flexible micro-entrepreneurship approach. Recognized as a European Climate Leader by the Financial Times and Statista for five consecutive years, the company remains committed in India to enabling women's financial independence and promoting holistic wellbeing.
