A one-day PM Vishwakarma Marketing and Entrepreneurship Orientation Workshop was conducted on 15th January 2026 at DC's Conference Hall, Kohima to create awareness among artisans and entrepreneurs on government schemes, marketing strategies, financial literacy and business formalisation.

The programme began with a welcome address by Ahunle Tep, General Manager, District Industries Centre (DIC), Kohima, who highlighted the importance of entrepreneurship and market preparedness for local artisans under the PM Vishwakarma scheme.

The first technical session on schemes under the Ministry of MSME and the State Government was delivered by Pezalhoulie Kets, Inspector of Industries, DIC Kohima, who briefed the participants on various central and state support mechanisms available for MSMEs.

The second session on EDP, branding, advertising and packaging was presented by Vilalhounuo Solo, Non-Farm Livelihoods, District Mission Management Unit, NSRLM, RD Kohima. She emphasized the importance of branding, advertising and proper packaging in enhancing product visibility and market competitiveness.

The third session on the benefits of onboarding PM Vishwakarma beneficiaries on Udyam and QR code was conducted by Rahul Sahani, Senior Consultant, EY. He explained the advantages of formal registration and digital integration in expanding business opportunities.

The fourth session on financial literacy and insights on banking matters was led by Thangchinmuan Hangzo, Senior Branch Manager, Punjab National Bank. He provided practical insights on banking procedures, credit facilities and financial discipline for small entrepreneurs.

(DPRO Kohima)