A one-day awareness workshop on branding and marketing under PM Vishwakarma was conducted on 9th September 2026 at Town Council Hall, Mon. The Keynote address was delivered by Extra Assistant Commissioner, Mon Sardar, Shekhozo Vero, NCS, where he addressed the gathering, sharing key insights and perspectives relevant to the workshop’s objectives.
The workshop focused on the important aspects of business development, including product packaging, labelling and designing, Artificial Intelligence and E-commerce, export development, QR code generation, financial literacy and digital business development. Welcome address was delivered by Functional Manager, District Industries Centre, Wokha, M. Chingo Konyak.
Product Packaging, Labelling and Designing was conducted by Entrepreneur, Founder of Ipseity & Bake&Co., Mon, Allen Konyak. The session covered product development based on customer needs and market demand. The session outlined designing and branding structures across three distinct levels- primary packaging for single items, secondary packaging for multiple products and tertiary packaging for large scale export and import goods- to cultivate a strong brand identity and story.
Artificial Intelligence (AI) Training and E-Commerce On boarding was conducted by State Programme Management Unit PM Vishwakarma, Lohe Lokajiia Victoria. The session demonstrated how AI tools enhance product picture quality and streamline workflows to save time, energy and financial resources.
An interactive activity provided hands-on instructions to the artisans, teaching them how to utilize AI for improving product images, packaging design, and labelling. Additionally, the presentation highlighted the importance of GST registration foe digital market entry.
Export Development and QT Code Generation was conducted by Executive, India Post Payments Bank, Mon, Sumit Kumar where he discussed export promotion and market expansion, including product quality, market reach and delivery, scaling artisans’ products from local to global markets by implementing strict quality standards, careful grading and product filtering to meet international guidelines. He highlighted the logistics infrastructure being deployed to support the export initiatives. This portion of the session detailed the establishment of a dedicated export help desk within the Post Office networks and the rollout of unique QR codes to artisans.
Financial Literacy and Interaction was conducted by Field Officer, SBI Mon, Shonpong Konyak. He discussed the core principles of investing, budgeting and loan repayment. He stated that financial mismanagement was a primary cause of business failure, stressing that individuals of all income levels must practice strong financial literacy. The presentation emphasized the importance of investment, particularly through Life Insurance Policies, alongside maintaining strict credit discipline through timely loan repayments to protect credit scores, along with awareness of digital fraud and online financial safety.
Financial Analyst, RAMP, Polem, delivered a presentation on integrated business growth, planning and networking. She emphasized that proper planning matter heavily for expansion, advising artisans to set SMART monthly targets to guide their growth. The session focused on achieving product clarity establishing a Unique Selling Proposition (USP) understanding target customers and pricing products correctly. Later, during the practical session, the artisans were instructed to undertake an activity demonstrating the critical role of effective communication in business development.
The workshop concluded with a comprehensive overview of digital business development, emphasizing smart planning, correct product pricing, and effective communication as vital tools for long term growth. Participants left equipped with actionable insights across export readiness, strict financial literacy, and modern marketing strategies to successfully scale their businesses. The programme was chaired by Anne, Project Associate, RAMP.
(M Pelih, IA Mon)
