A new era in Naga marketing culture dawned with the Official Launch of the e-commerce platform ‘YELLOWCHAIN’ by Chief Minister Neiphiu Rio during the Independence Day Celebrations at Kohima on 15th August 2020.

            Yellowchain is a single window e-commerce platform developed by Investment & Development Authority of Nagaland (IDAN) to promote local business and entrepreneurship. It creates opportunity and environment for small time retailers and aspiring entrepreneurs to expand their scope of business opportunities. Yellowchain is a dynamic, user friendly, easy to use interface designed to create a link between Entrepreneurs, retailers and Service Providers with the Citizens by providing integrated services on a wide range of economic activities.

            YellowChain has been indigenously developed by our very own local talents of Nagaland to address the immediate concerns of the local entrepreneurs from every nook and corner of Nagaland during this pandemic where social distancing has been mandated. Apart from enabling them to engage in economic activities, it also creates space for any other individuals with skills to start a new business. Any individual or group who are proactive and ready to work can build their own business enterprise through this platform by creating their own virtual supermarket or shopping mall and transact through digital payment with freedom.

            Yellowchain is build to cater on a range of economic activities not just for selling and buying of products but also provides opportunity for those in the service sector such as Home service (Baber, Electrician, Plumber, Painter, Carpenter, Water Service etc.), Delivery service, IT Products & Services, Cab & Taxi Service, Health Care & Education, Fast food & Catering, Bakeries & Confectioneries, Grocery Stores, Local Product/Produces, Trainings, Pre-owned Products, Real Estate, Rentals etc.

            Yellowchain is now open for Registration to any Seller/Service Provider/Individual/Group who can register themselves through a simple registration process via the YellowChain portal and upload their products, trades, skills, services etc. to enable the citizens/buyers to have access to their Service or Product.

            Access to the site at  www.yellowchain.in using internet browser from your phone, laptop or PC. Yellowchain App for Android can also be downloaded from Yellowchain Site.

(Morotsung Longchar, IA Kohima)