The MSME Development & Facilitation Office, Dimapur, Ministry of Micro, Small and Medium Enterprises (MSME), Government of India, in association with the District Industries Centre (DIC), Kohima, organised a one-day awareness workshop on ‘Branding and Marketing’ under the PM Vishwakarma Scheme at the DPDB Conference Hall, Kohima District, on 11th September.
Delivering the keynote address, ADC Kohima, Ruopfukuotuo Noudi, highlighted the benefits of the PM Vishwakarma Scheme for local artisans and craftspeople in Nagaland. He stated that several programmes have been conducted for the benefit of local artisans, with the scheme providing them with identity and certification, skill upgradation and assistance in the form of toolkits.
He said the scheme aims to make traditional professions commercially viable and facilitate the formalisation of micro enterprises at the local level. He also emphasised the importance of promoting local artisans and expressed appreciation to the Department of Industries and MSME for organising the awareness programme.
The programme was chaired by Functional Manager, District Industries Centre, Kohima, Wekrope Akami who informed that the first tranche of loans under the scheme had been sanctioned and the loans were being awarded to some beneficiaries during the programme. The sanctioned loans were handed over to the applicants by the ADC.
The welcome address was delivered by Functional Manager, DIC Kohima, Jessy Jurry. She highlighted the importance of the PM Vishwakarma Scheme in recognising and supporting traditional artisans and craftspeople. She said the workshop was organised to create greater awareness of the scheme and provide beneficiaries with a practical insight into its various components and their implementation.
The workshop provided participants with practical inputs on Product Packaging, Labelling and Designing by Executive Secretary of WENN and co-founder of Naga Bowl Bakery, Loni Khing; Artificial Intelligence (AI) Training and E-commerce Onboarding by State Programme Management Unit, PM Vishwakarma, H. Yitule Krichena; Export Development and QR Code Generation by Executive, India Post Payments Bank, Kohima, Ritu Pruna Prusty; Financial Literacy and Interaction by Lead District Manager, Kohima, Panii Eliakim; and Business Development by Financial Analyst, RAMP, Sutsunglila Pongen. The inputs were aimed at enhancing the participants’ knowledge and skills in branding, marketing, digital platforms, financial management and business development, enabling them to strengthen and expand their respective enterprises.
(Molungnenla, IA Kohima)
