SARAS Fairs are an initiative of the Ministry of Rural Development, Government of India, to promote rural products and build capacities of Self Help Groups by bringing them under one platform where they can promote their products through exhibition and sale.

            Nagaland has huge potential in various rural and small scale sectors. However, a major hindrance is the lack of markets for selling of products. The fair provides marketing opportunities and exposure to rural community and entrepreneurs and create awareness amongst urban consumers about rural products. Encouraging such enterprises will help boost the economy of the State as a whole and also develop the rural community market base.

            Locally grown fresh fruits and vegetables; flowers, rice, preserved food items and pickles; snacks and savories; fruit juices and medicinal extracts; fancy handloom and craft products and accessories; items of daily; kitchen goods etc. are available this Regional SARAS Fair being held at Khouchiezie (Kohima Local Ground) from the 25th to the 31st of March, 2021 with stalls open every day from 9:00 AM to 6:00 PM.

            Minister, Rural Development, Metsubo Jamir will inaugurate the stalls as Special Guest on 24th March, 2021 at 10.00AM at Khouchiezie (Kohima Local Ground).

                                                                                                (DIPR)